Not so long ago, marketing meant advertising in newspapers or popular magazines. At times, there were jingles on radios, and at other times it was celebrities endorsing the product on television channels. New business enterprises used sales personnel for door to door sales and gained access to the markets in this way. Most of the business enterprises used flyers, and even direct marketing initiatives. Last two decades have changed the scenario drastically, thanks to Internet, computer, social websites, tablet pcs, ipads, etc. Unlike in the past, when marketing efforts were more like shots in the dark, contemporary marketing has become a precise science that targets a specific market for better results. Launch of tablet PCs, iphones, and ipads, has allowed people to work while they are on move. The implication is that technologically savvy generation X and generation Y are integrating such new technologies in their marketing tasks to gain an edge over their competitors. There are several marketing related software programs or apps available in the market that can be used on such tablets, ipads, iphones, etc. Of these, 3 Apps to Help You Write a Marketing Plan Quickly are discussed below.
This is a free software, or freeware offered by Australian government. It is compatible with iPads, and Android tablets.
Advantage of MarketmyBiz is that it is easy to use. Navigation is also easy in this app. However, the unique feature of this marketing application is a special section, which identifies the flaws in marketing plans of the user and helps the user to create, or alter it suitably. After the user implements such corrections, this program integrates all relevant modules into a single report which is fairly simple to understand. Such report can then be printed using the tablet, or even sent across through email. It is also possible to create a PDF file of such marketing plans using MarketmyBiz. Though this program is beautifully designed, it does have its limitations. It does not have wide range of options.
2. Marketing Plan Premier
This marketing software offers almost total solution to the task of marketing plans generation. This tool is especially suited for iPad users. User inserts data in this program’s fill in the blanks. Such user fed information is then analyzed by the software to identify what are the problems that consumers have with the Company’s products, and how these problems can be effectively resolved. In addition to addressing the consumers’ problems, Marketing Plan Premier helps user to identify specific markets, and determine the product’s price. The software also helps the user to analyze why the business’ competitors are faring better or worse. User can also get guidance on advertisement options from this program. Eventually, user fed information is transferred to pre-defined locations in the “executive summary” generated by this program. This multi-page summary is in Microsoft Word. Therefore, it can be transported easily through emails.
As of date, this marketing related software tool is available for $9.99.
3. Marketing Plan App
This application for marketing is developed for using on Android and iOS. Unique feature of this software is that it can be used with the smaller screens of mobile phones. User fed information is used to generate what would be the business’ goal with such data. Information fed by the user is also analyzed to understand the market for the product. Such market analysis is then used to determine the required marketing budget. Relevant marketing reports that this application generates are in word file format or PDF file format. Users can email such reports and information through mobile phones, or any other contemporary devices.
There are two prices for this application:
- The version that is used on ioS is priced at $9.99.
- The version that is used on Android is available for $7.99.
Software programs focusing on marketing plan generation are increasing in number with each passing day. Above listed marketing apps are some of the best such programs available in the market as of date. Such apps save the business’ resources by preventing such resources being used for not-so-profitable products, and also help the user realize when marginal increase in price hike is due. Effectively, such marketing related tools can also make the business more profitable.